It seems on Slack they don't understand profit either. "People bought at $0.20-$0.25 USD and now it is at $0.50 USD, they doubled their profits!". But if they would look at the satoshis, the would realize they would have more or the same if they just kept their BTC. I guess they use the monetary format that makes things look rosey.

And they want to introduce a referal system, Garza style. Any way to rope more people in.