White paper on the day of the ICO launch? Bit late imho. Publish it before, or move ICO a few days later. The idea is promising though. Big competitor in this market: www.peerplays.com. Always good to know where you up against 
we are rushing the white paper so that it is ready 1-2 days before.
In regards to the competition, this table sums it up
https://ip.bitcointalk.org/?u=http%3A%2F%2Fi.imgur.com%2FRh3QRW6.png&t=577&c=_uqiJN2F_wdORw
https://i.imgur.com/UlbKlBo.png
Peerplays (Community) response