If it were up to me, I'd contact that North America farm to skip the middleman

Nevertheless, transparency is a good thing and it could be an option to consider then! And as icon73 pointed out - if they do guarantee hash rate, any risks are at their own cost. As I understand, customer is expected to receive cloud mining contract payouts regardless if the miners providing this hash rate stay up or down.
Green light so far. But since it's a "fresh out the bakery oven" product, it makes sense to try out with small amounts first.