I read the link on coindesk - confess it's also the first time I've heard of MW. Apart from the rather odd essay on why women should be more involved in Bitcoin development (what's stopping them, men?), it's one of the more well-cited articles.
Groceries are bought, shopping is done mostly by women world-wide. As long as bitcoin is not suitable for making small payments, why should women bother?
As for technical-minded ladies, we have quite a lot of them actually, but they are not very vocal on this here or on reddits. A slight perusal of the general writing style here and the culture that has grown around crypto will soon elucidate why this is the case.