For everybody's understanding, I am 'heavy' into HEAT (from my personal perspective) and certainly hope for success to the project team. I assume the trading function and current process was setup based on the scary events around Mt Gox/ lack of reliable exchanges etc. These were good considerations in the past sure! However, the space has moved on, that's all I am saying. Although Coinbase and co have their daily set of bashers, I agree with the former poster. Most new potential investors in this space >95% of the overall potential ->will likely overlook HEAT for another public altcoin with a strong promoter. Life is not fair and it's not the best technical solution that necessarily wins.

Good luck and peace everyone!