They have a football manager game already well developed which is currently licensed to use quite a few major leagues and players.

They are selling 150 million XFC in their ICO which depending on discounts puts the circulating supply at a valuation of around $4.5 million.

In addition they are selling some in game merchandise (player cards etc.) at a discount to ICO investors, I think they look a bit pricey though. Which may be another 50 million XFC??? (If you open a footballcoin wallet which is a counterparty wallet you can see the player cards etc. nicely presented which exist as counterparty assets I believe)

But from now until their global release in August there will only be that amount on the market. (So everybody that wants XFC before their global release will have to buy from the circulating supply I believe.)

Once they release globally they will be selling XFC through their site from their remaining amount (circa 800 million XFC) to customers but they will base that on the price XFC is currently trading at and the amount of players in the game, so I imagine fairly slowly. Those customers will buying XFC to purchase player cards etc. and so that will be largely tied up in assets and not brought onto the market. (Ideally I'd like them to do some burning where they don't just sell their customers XFC from their remaining stash but buy 20% of the value of the customer purchase off the market and burn it but I don't think that will happen.)

There is a good roadmap at the bottom... https://www.xfccoin.io/footballcoin-ico/


Premiere league fantasy football has over 4 million players, so even a fraction of that could make XFC very successful.

So best case scenario is you are looking at a GameCredits type $200 million valuation based on circulating supply before or shortly after launch in August which you are able to get into for a valuation of less than $5 million now. More realistically, I can't see this not being valued based on circulating supply at at least $20 million fairly quickly.