Hi all
I have a few questions concerning shift and its competitors :
(I am fairly new to the crypto community so correct me if I'm wrong please)
Welcome! Have fun learning!Shift wants to decentralize the web and will release Phantom as a dApp SDK at the end of Q2. If I understand correctly Lisk is also building a dApp SDK with release date set to Q4. The developpers from Shift and Lisk both worked on the Crypti project together and then split off starting Shift and Lisk when they saw great potential in the project.
Yes and no. Phantom is the flagship "product" (I guess you could call it a dApp) but I don't believe the primary purpose is to act as an SDK. The primary purpose is to act as the gateway to the Shift network. Shift's focus is decentralized hosting and Lisk's focus is dapps and sidechains, although since they're based on the same codebase, in theory they could each to both. I don't think anyone from the Shift team worked on Crypti. Shift was originally based on the Eth codebase, but came under 51% attacks and switch over the Lisk codebase ~8 month ago or so.So what is inherently different about Lisk and Shift? Are they both competing against each other to deliver the SDK platform as fast as possible or is their vision really different?
Same as above, the teams have different focuses and different goals. Shift and Lisk have contributed to each other to make the codebase the better in the past, it's not really a competition.Ethereum has already released a dApp SDK and there are already a few working sites online. What is the difference with Shift and how will Shift differentiate themselves from a competitor that has already grown to a market cap of 18 billion and is backed by big investors?
I think same as before, Shift is focused on decentralized hosting and is not a direct competitor with Eth. Also a big differentiation is the use of IPFS, which I don't think has been done before in crypto
https://en.wikipedia.org/wiki/InterPlanetary_File_SystemAs of now, Shifts market cap holds 7.4 million usd, Lisk mc holds 141.6 million usd and Ethereum mc holds 18 billion usd. When Shift releases the Phantom stand-alone SDK at the end of Q2 I see Shift amounting to the mc of Lisk easily. That means Shift could be a x20 ROI. To reach a large market cap the crypto currency needs strong tech and a good marketing plan. Has Shift devised a marketing plan after the release of Phantom yet?
Shift has strong tech and a strong team that's been through the ringer and has kept going. I believe that marketing is planned for after Phantom is released and stable, so there's an actual working product to market, instead of just ideas and promises. As far as market cap, I'm sure we're all hoping for some nice growth 
Kind regards,
a fellow Shift investor
Also feel free to join the Ryver chat and you can probably get some better, more precise answers than I can give