In talking with people who don't own any cryptocoins, I've sometimes been using the term "Bitcoin" to mean all cryptocoins in general, and the community surrounding them.  i.e., if I traded Litecoin for Terracoin today, and gained, I might say "I made some bitcoin today."

A better term is probably 'coin or cryptocoin, but I'm liking the idea of genericizing the term.  I'm sure it would royally piss some people off.