Guys - chill. All they have done so far is announce they are working on something, and given a mailing list to subscribe for updates. They haven't given us any specific details yet and aren't even accepting any money or BTC yet. Their product isn't complete, but they are definitely known to be working with a reputable company on building an ASIC and are not a simple scam.

Until they start taking money, or have made concrete promises (BFL lol) they have done nothing wrong and the ball is in their court. All we need to do is wait until they announce something further - maybe they won't make it, maybe they'll make stupid promises (BFL again), maybe their chips won't work whatever - we don't know yet. Until then though, they have done nothing wrong.

Give them some space, then see what they make, then decide if you want to buy it or not.