Although quite raw and unfinished material here, the whitepaper is not too bad.
If this coin actually launches it probably won't be a copy/paste one, considering the devs have won some hackathons (I saw your BenzPay and Mastercard one).
The information provided is still foggy, but in the whitepaper it says they plan launching an ICO around mid July.
In any case I'm following this, as I like the idea, but, personally, i would go into a more productive expansion rather than just gaming.