There are few online sites that accepts bitcoin as a mode of payment at a moment like purse.io and bitrefill so generally use bitrefill to top up my cell phone and apart from that I have not see many sites that supports my country so ordering anything online is an costly affair for me as those sites charges very high shipping cost which is not affordable to me.
Yes now popping up a lot of merchants that accept bitcoin. But not many big companies start it, maybe only a small part. For merchant start up now almost every region already have it. This is a promising development for bitcoin in the future.