I personally think the idea behind bitcoin (decentralization) is more intriguing than the money to be made from it. Yet, I'm sure rich people have financial advisors that keep them in the loop on the next "big thing" that will bring them the best ROI. So yes, I think they would be very interested in using and learning more about Bitcoins. However, I think many of them will be looking for ways to build on top of the platform vs. creating their own adaptation of it. I feel it's only positive for Bitcoin when more wealthy people and celebrities get behind it because they have the power to influence the masses. That's great PR for Bitcoin and all other cryptocurrencies in general.