blockchain projects do not just mean creating an altcoin.
it can mean a service

bitpay is a blockchain project
trezor is a blockchain project
merchant tools and data analyst tools to visualise blockchain data is a blockchain project
asic manufactoring is a blockchain project
smart contracts is a blockchain project
retail support to accept crypto is a blockchain project
conference organising for cryptocurrncy meetups is a blockchain project
blockchain consulting
clothing manufacturing featuring crypto memes/logo's is a blockchain project

there is much much more to it than just making an altcoin