The card is neat and they'll make money off the fee (I think?) but what's the point in the tokens? I mean from an investor's standpoint? You can argue that the system functions much smoother with their own token, alright, but why does the value of that token matter I mean (why would it ever appreciate in value)?
Most of the fee is tied to the tokens. 1% of all the transactions are stored in a smart contract. You can then burn the tokens to receive a share in the stored amount.
Once the token is burned it is destroyed, leaving fewer people to share all future fees.