I read the whitepaper on was involved with the initial coin offering.  I understand why they are going the MLM route even though it is unpopular.  The MLM route gets the attention of people that would not have even looked at it or cryptocurrency.  (Probably the only way they could meet their goals for the end of 2018.)  If they can convert the "common person" into crypto, then it will be great for them and crypto.  I am going to sit back and watch and see where this goes over the next year.