You lose if you don't do what you want. A lot of times in our day to day life we are affected from other people - family - friends.
This is why most people are like a sheep. We watch what is the herd doing and we do the same. Because if you go out from the herd you are individual and this is not accepted in our world.
Hard facts. But when people are not aware of how long they can keep their bitcoin holding and when and what prices they can go for profit booking, it would be very difficult for them to come out into reality of making use of their long holding bitcoins. Personally we are being influenced by our near and dears and hence some people are not preferring to hold and booking profits just by their close people's suggestions.