I don't understand what is the business plan of this project, how does it intend to make money?
I can't believe after 55 pages of this thread and yet you do not understand the whole concept.they are currently holding an ico to generate funds to be able to sustain the platform,apart from that they will also sell token in their website and of course there are exchange where they can also sell .
ICO doesn't generate funds in the sense of an income LOL. They can only generate income in the way fantasy sports sites do, that is taking a commision on betting volume. However I don't see any significant advantages over the current sites.