Why sell at a steep discount?
To establish a customer base.
Prices will be raised at a later time pending how well business goes.
At a later time you will have donated all your BTC's to people who file chargebacks and get back their usd. (there's a reason why no exchanges do paypal/moneybookers)
Thanks for the heads up.
From this point on, I'll monitor people prior to sending the BTC's. Make sure they are verified, their age, see how mature they are, possibly do a phone chat. I may also put up a limitation on how much can actually be purchased at first.
If people seem a bit shady, I'll just refund their purchase.