BAT's policy is very interesting. COIN sold out in minutes,wish i had some in it. Its on ETH based. They briefed detail in their whitepaper.
The guy behind BAT is Brendan Eich, the creator of JavaScript and the co-founder of Mozilla and Firefox, with a solid team – funded by Founders Fund, Foundation Capital, Propel Venture Partners, Pantera Capital, DCG, Danhua Capital, Huiyin Blockchain Venture among others.
To be honest ...woow.