Hi!
Please correct me if I am wrong but from what I see, bitcoin allows 100% protection for the merchant but 0% protection for the customer.
So, if we would send 780bitcoins to purchase avalon IC we just need to pray that they will deliver. If they will not deliver it's just tough.
Is this correct?
You are not able to recover the money directly. However there is always a legal system you can use to threaten or actually recover lost currency (including virtual).