It's a pretty strange development indeed. My biggest concern is that only 1 trillion of the 10 trillion tokens that will exist are being sold during the ICO (source: https://steemit.com/etheruem/@nole/kin-a-crypto-by-kik). Gnosis sold 30% of its total supply and people were wary of investing in it, so seeing how much they manage to raise is going to be interesting.