I am quite involved in Social Media so this is very interesting to me. I really like the idea of jumpstarting the Network effect by using existing systems rather than trying to just make one unconnected and building the network effect slowly. If I understand it right Synereo could be huge.

Looking at the videos, can links be shared from basically anywhere as it is a browser extension? ie: Could I select a Facebook post, Amplify it, Could I select a Bitcointalk post, a website article, just about anything, or is this starting with just Youtube? If this is what I think it is, I could earn some nice AMPS using this system.