Improvements and development of the coin leads to higher prices in the intermediate and long run. Things begin to snowball.
The team is growing. Progress is being made, the value increases. It is becoming more resilient when those bloodbaths happen. And stays up when it shifts upward. 
Focusing on super-short term gains is just pump and dump scammy crap, or pure hype. Both which end in pain, and alienate folks. There is no growth there in the intermediate and long term, both in price and development. Price matters, but without a solid team and growth, real increases do not happen. You end up rotting on the vine. What I have seen over the last three months is a growing team with a great strategy to push this coin forward. The coin has gone up in value as a result.