I'm lazy ass shit i took a quick look at shift and bought 500$ of it some time ago now it's worht like 4-5k.

Could someone sum it up for me what exactly is it about to convince me to hold it instead of dumpin?

Update: if someone sums it up nicely enough for me, i'll give them 10$ worth of shift  

Decentralized Web(like maid safe), +  decentralized storage (like siacoin), + decentralized smarts contracts (like ethereum and lisk), all in one, but the first to implement IPFS in a really successful way, there are many other features, i mean, this could be HUGE.