I think this coin has amazing potential. Its capabilities, once finished, will be on the same level or better than platforms with many times larger market caps like Ethereum, Stratis, Waves, and Ubiq.

Also, another indicator that this is serious project is the excellent website and the clearly defined road map.

One thing that I'm not sure I understood is - does Shift have built-in dApps like the IPFS feature, content hosting (decentralized web), or will they be specific applications built on top of it (like Ethereum has Golem, Augur and so on)?