OK, so now when a newbie looks at 1 BTC says: " I will never be able to own that! Too expensive!" - yes because people are willing to have 1 coin but how about if we make people understand that even owning 0.01 BTC can bring good wealth to their lives in the near future... I mean yeah it's great to own 1 BTC or more but that doesn't mean it's not great owning 0.1 BTC right?
No, not at all.
Owning 0.1 BTC probably puts you into the top 1% of all bitcoin holders actually.
The argument is the same though - people like whole numbers, and owning 1 bitcoin is something that is almost religious. The value of one bitcoin is definitely out of reach of many people right now and i can only think that it'll increase in the future by even more.
The value of 1 bitcoin should remain one bitcoin. But i believe the usage of the unit "bits" in exchanges and wallets will actually benefit the bitcoin ecosystem as it is easier to deal with large numbers than with decimal points all the time, and it makes you feel like you're owning a lot more bitcoin than just "1 btc". Even if it's psychological, it'll make a difference.