Many shitcoins take over xmr one after another just because they are marketed well. Due to lack of proper PR, marketing, official site and so on, people do not really know what xmr, privacy and fungibility are. Once these are fixed, the price will start increase. Even without and before any significant update to xmr code.

So lets go on.

Let the XMR team do the code and we rest may do the marketing. Twice a month at least youtube video. Blogs and posts to the reddit and other such sites. Invent by yourself.