It seems not a bad idea to get w00t as a short term, because coin value would grow because of that, but there is a question how good dev could develop two coins at same time so.. I see there third option that seems decent one - rebrand coin, upgrade site, make new logo, etc. That way ALL 1337 upgrades to w00t. Altought most important is not coin name or page, but real use of a coin and projects related.