Well, good to know Gleb is an expert in China and all modern Chinese culture and social media practices. Remind me again, how many weeks have you spent in China to get all this knowledge?
Anyway, for those not in the know (including myself to some extent), WeChat is pretty unbelievably big. WeChat accounts for 30% of all mobile internet time spent in China, and Chinese people spend on average 90 minutes per day on WeChat. It has ~800M daily users (most of which are Chinese)... For a western comparison, Facebook has 1.2B monthly users (couldn't find a good daily number). Everyone here talks about how Facebook wants to become the portal to the internet, but WeChat has already successfully done that in China. WeChat has mini-apps and such, as well as handling money etc. If you have a phone with only WeChat installed in China, you're prepared for about 95% of what life throws at you. Most people in China don't bother with laptops, it's all about phones and mobile access. I've tried learning some Chinese (both speaking and typing), and it blew my mind how easy Chinese is to type out on a phone. To me the Android and iOS Chinese keyboards are a lot easier than a traditional PC keyboard (with Window's built in pinyin thing). Anyway, all this to say that trying to understand the culture from outside without having seen how people there interact and without having learned any of the language is difficult. I know when I visited there for the first time it was an absolute culture shock, even with all the reading and such I did beforehand.
Our plans to integrate smart contracts with WeChat is also driven by how large it is, and we think this will ultimately propel us into mainstream usage in China, allowing app developers to integrate blockchain technology into the readily accessible WeChat mini-app market