There's a bit more to it than that. At the moment doing anything with Ethereum requires a degree in Applied Chaos Theory or Quantum Physics. Token creation on the Ethereum network is an even less user friendly experience. For anyone to want to launch a product on Ethereum they'd probably need to hire a developer with direct applied knowledge of the platform. Minereum is going to bridge the gap between technology and end user by automating token creation. So instead of having to find and hire people who can code your token and allow you to release it you'll just 'pay'  Minereum to do it for you. You'll pay for the service in Minereum tokens, which will be burned as a result. The way I understand it the token creation service will allow you to swap Minereum tokens for tokens that will be created according to your own specifications.

This is of course what I think it will look like Only dev knows but they'll reveal it all in due time