probably, but still it seems possible that the chinese can remake or improve the ASIC modules produced by Avalon. There is no doubt that there are other companies able to join the market for bitcoin mining hardware besides Avalon and BFL (at least in the future). I hope this will be soon, because I missed out on the Avalon batches

Quote from webpage.
About
We are an online based company that specializes in ASIC-based bitcoin mining hardware. Since September 2012 we have been considering building an ASIC based system with the sole purpose of mining bitcoins.
In December 2012, we visited different chip manufacturing companies in and around Shenzhen, China. We have reached agreement with them to produce an ASIC module which we would then test on-site. Only one of the produced modules was tested. At the end of the testing phase, we accomplished the module to mine at ~28 GHash/s. The module contains 10×10 ASIC chips and a heat sink of 0.5″. We experienced excellent cooling performance in our prototype system.
During and after the testing phase we designed the ASX ASIC-based mining system, which was developed to hold up to six modules, and enables hash rates ranging from 25 GH/s to 150 GH/s.
Since the successful testing phase, we have been further scheduling the production and financing of our project. Currently, all planning has been completed. Therefore, we need to finance the production of ASIC modules to build our ASIC-based bitcoin mining products by receiving pre-orders from our clients. We have made an agreement with our supplier that requires the sale of 100 systems, minimum. The moment that we reach this target, production will start. As soon as production starts we expect to be able to deliver our first client within two to three weeks. Hence, shipping dates depend on when our target is reached.
Read more about the development of our system at
http://asxproject.com/?feed=rss2.
They seem to be developing along in a "normal" timeline however without more evidence and community involvement it would be difficult to raise the first 100 orders in order to get this project first batch development in motion.
Perhaps what this project needs is you to make your improvement observation located at this link post
Sent a few emails with hopes to get more details on this project.