The difficulty to mine the coin hurts it some. For those looking for easy to mine Scrypt coins, it is just above what they are looking for. there is a small, loyal mining group and they push hard, keeping the diff pretty high. The best attention that we have seen it get in the mining community is as a merge mined coin or a as an alternate payout to easier to mine coins.
the price moves some, but too much to make it easy to hold and too little to make it a big investment coin. Maybe in few months we can see real boost in the price.
There is constant buying and good buy order support, so I believe we will see real boost in price later or sooner.