I think not verified cards will become more cost-effective, because the new legislation has come
Today I have received this from cryptopay:

The 4th EU Money Laundering Directive (4MLD) that will take action on 26 June, 2017. In line with this document, starting from 26th of June, all limits for unverified clients will change in accordance with the government regulators’ guidelines:

    The maximum load for an unverified cardholder across all cards will be reduced from € 2,500 to €250.
    The maximum unload through point of sale transaction and ATM withdrawal for an unverified cardholder across all cards will be restricted to €100.

To summarize, to be able to load more than €250 or to exceed the spending limit of €100, the cardholder has to be verified.

This would mean that it is impossible to raise the amounts as before, and if we consider how much the card issue costs,  10% is just the cost of making and sending the card to the user now how much money you will be able to raise and spend on it.