Hi all, hoping someone here can clue me in on BATA -

I own quite a lot - I think I bought a small amount on a random tip a good while (over a year?) ago - they seem to have nicely gained in price and are now worth a not unsubstantial amount of BTC.
However I notice that for the last month or so I have not been able to move them in my Bittrex account - the wallet is locked as "under maintenance". I see one reference to this in the thread above (recently - sorry I don't have time to read a whole 125 page thread). But it doesn't really make it clear what the issue is.
So can someone tell me what is so good about this coin? Why can't I move my BATA balance on Bitrex (not even sure if I want to - if there is good reason I will probably just hold onto it - give me a reason!).