Wait, what? I thought, chip for chip, BFL's chips seriously outperform the Avalon ones. Hence why Avalon uses 108 or something chips to achieve 60GH/s
Avalon actually uses 240 chips...
Number of chips is not a useful metric, you're discounting die size, transistor counts and many other factors.
Realistically, the important metrics are watts/hashrate and price. If one brand used 12 huge chips and the other 10,000,000 tiny chips but performed the same at the same price it wouldn't matter at all would it?
Displacement is also an important metric. It looks like 6 singles could fit in the same place as one Avalon.