The ICO price was $ 0.08 if i am correct, so it's still about 200% up. So no 
The ICO buyers didn't got burned their investment is still doubled.
The ICO buyers didn't got burned their investment is still doubled.But you are forgetting ICO investors paid a big premium in order to get in by paying high amounts of gas, so it's not as clear as saying %200...
The whole idea of paying with some token to remove ads is dumb in my view, anyone with enough knowledge about crypto knows about adblock.