Everyone should watch the video that was posted earlier in the thread:
https://www.youtube.com/watch?v=EFXkJjgPlII

I agree with basically everything that was said in this interview and think this project is headed in a good direction.

Also check out this presentation by Greg Maxwell (Bitcoin core dev) about Confidential Transactions.
https://www.youtube.com/watch?v=LHPYNZ8i1cU

Privacy implementations are going to be very important going forward in the crypto space.