BreathOfZen, do you plan on "redeeming" it if you win? It's quite a unique item, I'll be watching this one.
Probably not, after all how many people regret redeeming their Casascius's?
I was wondering due to the gambling aspect since it could be loaded with 1
BTC. You'll never know unless it's redeemed or the private key is exposed and checked.

It's actually a fascinating innovation in coin making, I can't think of another type of coin where the inherent value (in gold, BTC or whatever) has a probability component. That it is a coin in the form of a cereal box is just funny.