Hi, I'm a confused newb here. This Analysis doesn't make sense to me. My understanding is that there is a fixed amount of BTC to be mined each week. The difficulty is used to keep that fixed amount in check. The difficulty is currently increasing because the amount of rigs are increasing. The reason the amount of rigs are increasing is because there is big profit in mining right now. However, if the difficulty was increased so much that it was clearly not profitable then wouldn't most people shut down their rigs bringing the difficulty down? By this analysis, it shows that even when the difficulty is so high that it's clearly not profitable people will still bring new rigs online. Why would anyone bring new rigs online when the difficulty is clearly to high to make a profit?
Like I mentioned before, I am a complete newb here so I'm sure I'm missing something important in my understanding about how this works. Thanks for any clarification.