I take a bit of a different outlook on it.  I don't see the problem of people holding their coins except for the argument of poor distribution.   People moving their coins to the exchange and putting up sell orders is not going to help, yes this will create increased volume in the very short term, but this is only going to result in downward pressure.  If you want to increase the value of the coin buy more not sell it.

What we need is real volume created by awareness and interest in the coin resulting in buy orders.  This demand is only going to come through people being confident that the coin has potential in regards to the proposed developments, and through increased activity on the forum and social media.