I think this is the normal way ico's should be instead of too much hype and people raising 150 million in 3 hours, this one is causal and perfect amount of hype. So good job by the marketing team, 3.5 million in 3 weeks is great success for this ico already.
I agree with u, what crypto startups expect nowadays is ridiculous. Stratis for example only raised 600k Dollar in their ICO and look where they are today. You can develop a lot with 3 Million Dollar.