Just creating a bitcoin address and ask people to donate to that address, you don't want to make her as scammer by creating token and scam the world because that token will be worthless eventually when she cashingout.
Creating token for candidates just don't make any sense. Investors will end up have nothing unless she promise them something if she won but that don't sound legal.
You bring up a great point in your second paragraph. How does an investor see a return on an investment? And what makes it different than investing in fiat?
I think just creating a BTC add for donations is not nearly enough and doesn't show the type of commitment needed to garner widespread support from crypto-enthusiasts. She'd have to show a technological knowhow and real world application more than just shilling for BTC...
What was the purpose of RonPaulCoin?