I am sorry to say this, but currently I do not trust the heat exchange.
Also there where a few issues in the past regarding fake assets that someone issued to trick people (I think it was for KMD, but don't remember exactly).
I would be very very cautious trading there.
In any case, I agree that this will probably not draw substantial trading volume that any normal exchange could provide in any case.
It might take some time to get listed in serious trading outlets, but it will come for sure. Do not feel pressured to sell too early (long is not a dirty word!).
We are just getting started!