The coin does not deliver a game.  Actually you can play the game without the existence of BCY.  You can even acquire all the game assets without BCY as you can buy them with Bitcoin or XCP.  In other words, BCY is presently quite useless as it does not provide anything more than what Bitcoin can provide.  The only use for BCY was the ICO, but it should have been burned 100% after redemption of bonus.  Also BCY is not a representation of the game's popularity as it is not an equity either.

On the other hand, XCP is not a shitcoin because XCP is needed to make Counterparty work.  XCP is also not a scamcoin as the issuance for every XCP was done through the burning of Bitcoin (unlike Omni which is a scamcoin)