Price matters a lot. Because if you make a polling of users getting into bitcoin, majority of them were into it just based on the increased pricing. So pricing is the one that makes the people into the bitcoin usage and the rest is upon their understanding about bitcoin.
yes no doubt that the price of bitcoin really matter in every field. for me bitcoin price really matter because i have invested a lot of money in bitcoin and if the price of bitcoin goes high it will surely give me good profit.