I clicked on this coin for no reason other than the name. That's a good sign. It's strangely evocative and sticky.

Examples of terrible brand names:
- Maidsafe
- QualiServe

Examples of great brand names:
- Dash
- Zen
- Kijiji
- Virgin

Many more in the Igor Naming Guide: https://www.igorinternational.com/process/naming-guide-product-company-names.php

According to these branding experts, lululemon got top marks as a brand name, which is in many ways similar to Boolberry.

I'm now going to research this coin and learn more, ONLY because I think the name is sticky enough to have mass appeal.