I quite like the BB distribution model. It gets BB into the hands of crypto enthusiasts and ties its value, in part, to Bitcoin.
It's a hell of a lot better than yet another ICO like IOTA.
I agree with you, I think it's quite funny that people actually prefer a ICO coin over a airdrop to btc holders. Either way the person with the most money wins. I'd rather have the developer have all his value in his coin than for him to be given value in other coins for a coin he created that has no proven value yet.
I also like to look at Decred & Nem, most noobies wouldn't have even held onto their coins if they did get them. It always gets consolidated to large holders with a mix of small medium-term holders, otherwise we'd have a bunch of noobies running around with 200k worth of Nem atm.