Thanks for your interest!
There are a few of strategic investors, who are contributing their time and effort above just financial. They are helping us with a lot of things - marketing, positioning, connections, legal help and general advice. Discounts were awarded dependent on the contribution, financial, strategic and operational, as payment for the contribution from these individuals. The discount decisions were made on a case by case basis, using some standard guidelines, as per any strategic investment and the choices made for investors, board directors and advisors. We are focused on the long term value and the contribution of those individuals is dedicated to growing and supporting our offering for the best interest of entire user community.
Their only benefit is a guaranteed purchase of our tokens, and their discount is rightfully justified by the amount of their non-financial contribution to the success of the whole enterprise.