High difficulty is a price for a high interest. Look to SUMO coin, it had price less 1000sats a month ego, now it trading more than 10k and as a consequence increased net hashrate. Think BAS will be for South Asia people like a SUMO for Japan people.
Hash Rate: 619.77 KH/sec
And a difficulty of 35 million.
Pretty sure this means this coin will at least be worth $0.25 possibly more.
Dev needs to get this on more exchanges as soon as possible so it can be properly valued.