Shift recently had a bad newsletter release with a potential increase in Shift supply. This was the reason for the drop. They have since worked with the community and redacted this code from the update. Price going up FAST. This might be a great time to buy.
Indeed you are right on the latest price rising, SHIFT is up 6.73% in BTC and 4.69% in USD in the last 24 hours. I didn't know about the newsletter you've mentioned but probably you are right on that too. I think SHIFT may reach $3 during the following week, so yes, now when it is just a bit over $2 probably a great time to buy.